We help you launch and grow successful businesses

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Our Approach

Mission

To serve entrepreneurs with no cost business technical assistance in the San Gabriel Valley area and beyond by eliminating barriers and creating building blocks to success.

Vision

To set a new standard for what the Women’s Business Center can be. cultivate, nurture and position them for growth and success.

Startup/Launch

Business planning

Business Basics Bootcamp 101

Connecting with resources and opportunities

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We Can Help With

Marketing

Marketing plan development

Digital presence including web design, SEO and more

Specialized focus on service providers in the beauty, health, fitness, and coaching industry

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Funding

Financial projections

Cash flow Management

Understanding access to capital

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WEBINAR

WEBINAR

Lunch-n-Learn Workshop:

You’re Not Unproductive - You’re Underpriced

February 19th @ 12pm

This workshop reframes productivity as strategic focus—not constant output—so you can identify what actually moves your business forward. You’ll learn how misaligned pricing quietly creates overwork, how to price based on your current business season and next goal, and how to structure offers that support both income and energy. The result is a business that runs with more clarity, less friction, and sustainable momentum.

Led by Asia David

Enjoy complimentary boxed lunch. Bring pen, paper, your laptop and your questions! 

Registration and confirmation required to attend. LIMITED SPACE.

ACCELERATORS

ACCELERATORS

READY LA! Accelerator

California will host the NBA All-Star Weekend, X Games, FIFA World Cup, Super Bowl LX & LXI, and the LA28 Olympics & Paralympics in the next 3 years. We want to make sure your small biz gets a piece of the pie. Learn how to get contract ready in our no-cost Procurement Accelerator.

Beyond The Chair Beauty Accelerator

A 4-Week Hybrid Experience for Beauty Professionals Ready to Build Brands, Not Just Book Clients


L.A. Wildfire Relief Grant

Presented by:

Our center provided 50 women-owned small business with up to $25,000 in grants with support from Paris Hilton’s 11:11 Media Impact and GoFundMe.org. Meet the winners!

Who We Are

Lizzy Okoro Davidson Pasadena WBC Womens Business Center PCC Pasadena City College SBA AWBC.jpeg

Lizzy Okoro Davidson

Director

Pasadena Women’s Business Center

Karen Li Pasadena Womens Business Center WBC SBA Cal OSBA PCC

Karen Li

Advisor

Social Media Marketing, Business Planning

Languages: Mandarin, English

Andrea Roldan

Admin

Pasadena Women’s Business Center

Asia David  Die Free Studios Pasadena Womens Business Center WBC SBA Cal OSBA PCC .jpg

Asia David

Advisor

Web Design, Marketing, Sales

The Pasadena Women’s Business Center is a division of Pasadena City College’s Economic & Workforce Development department. To learn more about this work, visit the PCC EWD site.

DeANDRA Giselle Pearce Advisor Beauty Health Solopreneur Pasadena WBC Womens Business Center PCC Pasadena City College SBA AWBC.jpeg

DeAndra Giselle

Advisor

Solopreneurs in Health & Beauty

Mackenzie Kim

Advisor

Government contracting: Certifications & Procurement

Sebastian De Vivo Advisor Finance financial projections access to capital Pasadena WBC Womens Business Center PCC Pasadena City College SBA AWBC.jpeg

Sebastian De Vivo

Advisor

Access to Capital & Finance

Languages: Spanish, English

Craig Cappai

Advisor

General startup 101, Business planning, Operations, Tax Return & Financial Analysis, Cost Analysis, Financial Projections, Loan Readiness

Get in Touch!

Schedule a free introductory call to find out how we can help your business.

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